Strategic advisor

“Simon is an incredible leader and educator who has been successfully guiding organizations to realize the business imperative around brand purpose and social impact. His vast knowledge in this arena is unparalleled. I had personally been following Simon for several years and we look forward to working more closely with Simon in the future as he is energy, foresight and leadership is exceptional.”

“The whole process has been the best brand architecture process I have ever experienced. He is a real expert in this work and bringing purpose to life and he has been a fantastic partner to work with all along the way.”

“What sets Simon apart is its ability to translate complex concepts into a compelling and authentic brand narrative. From the outset, he demonstrated an unparalleled commitment to understanding our values, goals, and unique industry challenges, exhibiting a deep knowledge of the sustainability space and its complexities.”

“What a great partnership we found in Simon Mainwaring! We have been inspired by Simon’s passion for connecting business impact with social impact for greater return, as well as his deep knowledge and experience in the marketing and advertising industry. Simon truly “becomes” the companies he partners with, immersing himself in business and company dynamics to help us see our value and assets in a new light. Through this work, we have able to synthesize a large body of insights into a motivating purpose closely tied to our ever-evolving and continued growth.”

“Over the past few years, we’ve built a valued partnership with Simon and have collaborated on several efforts ranging from codifying our brand purpose to speaking with leaders across the company. His vast experience and deep knowledge of purpose-driven brand strategy combined with his ability to connect, listen, reframe and influence has made working together a delight. He applies research, instincts, experience and intellect with a deep passion to motivate and inspire positive action in the world. We highly recommend working with Simon.”

“Simon was instrumental in helping create inspiring and engaging narratives and messaging for our extensive portfolio of life science properties and campuses. He has a unique ability to quickly grasp a client’s challenges and create compelling solutions that have tremendous impact. Throughout the many projects we have collaborated on, he has consistently been brilliant, engaged, and delivered on-time – plus, they are genuinely some of the most authentic and wonderful people you’ll ever have the pleasure of working with!”

“Simon played a massive role in helping us connect with our true purpose and establish a brand that can inspire people to live their healthiest, most fulfilled lives. I highly recommend him (and have done so) to any brand interested in going ‘beyond’ beautiful & impactful creative execution but also aspiring to build a movement.”

“How do you measure the quality of the work your partner delivers? At the International Youth Foundation, we brought in Simon to help us re-develop our entire brand architecture—mission, vision, values, messaging, the whole kit and caboodle. Simon worked hard and fast, balancing creativity and efficiency at every turn. The result? Our new brand architecture was enthusiastically embraced by staff, sailed through the board of directors’ review, and equipped our marketing and communications team with a package of turn-key assets to activate immediately. That’s a quality agency engagement. It was worth every penny of our investment.”

“Simon possesses that rare combination of really understanding what drives our purpose led business, and a marketing acumen to design programs that breakthrough. He’s able to thoughtfully dig deep into our business, design world-class creative communications programs, and help to bring the entire company along throughout the process. Whether working with our CEO or any of our key business partners, he builds trust early and keeps it by really understanding our culture.”

“Since 1984, REEF has been about having fun, celebrating surf and beach culture, and offering the best sandals in the world. We always knew we stood for something even bigger, had values that went beyond making product, and wanted to make a more meaningful impact on the world at large, but we found ourselves challenged to unpack our “why” and articulate a clear purpose. Simon led us through a highly strategic, intense and immersive process that challenged us to dig deep, throw out any sacred cows, work together across all departments, identify a white space, and drive toward a brand purpose, position, and story framework to unlock our true growth potential. We have found that the process effectively links corporate citizenship with profitability, and we are beyond happy with the investment we made.”