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Lead With We expands Simon's groundbreaking thinking to meet the urgency of today's global challenges. A Wall Street Journal and USA Today bestseller, it reveals how business can move from isolated ambition to collective leadership, blending deep research, compelling storytelling, and firsthand insights from the world's most purposeful companies. Simon outlines a practical blueprint for building systems of collaboration that generate both sustained profit and measurable impact, making the case that long-term growth depends on mutual accountability between business, consumers, and society. Companies that lead together will not only thrive in the age of AI and climate disruption, they will help define the future of leadership itself.
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In We First: How Brands and Consumers Use Social Media to Build a Better World, Simon Mainwaring pioneered the idea that capitalism and conscience can coexist, and that brands have both the power and responsibility to lead positive change. A New York Times, Wall Street Journal, and Amazon bestseller, We First set the stage for a new era of purpose-driven marketing by showing how companies and consumers can collaborate to rebuild trust, inspire engagement, and drive growth through shared values. Drawing on psychology, cultural trends, and case studies from leading global brands, Simon demonstrates how social media can transform business from a self-serving engine into a collective force for good.
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